Paul Bros Dry Cleaning.

Case Study

The Strategy.

Honouring 90 years of heritage with a refreshed brand.

Paul Bros Dry Cleaners & Commercial Laundry is a trusted Newcastle business with over 90 years of history, built on quality service and long-standing customer relationships. Following new ownership, there was an opportunity to refresh the brand while respecting its heritage, creating a modern identity that reflects the next chapter of the business.

The Media Park developed a complete brand refresh inspired by a modern-retro aesthetic. The updated direction positions Paul Bros as polished with personality, while supporting growth across domestic laundry services, dry cleaning and commercial laundry.

Services Provided.